Frida’s Cravings approached their concept with a different approach than many traditional food trucks. Instead of building a menu around typical hot or cold meals, such as hearty hamburgers or refreshing ice cream, the owners created a bakery-style food truck centered around authentic Mexican pastries.

This granted customers the chance to try something new. They had a variety of different flavors to try, starting with crepes, then empanadas, conchas, mexican milk jello, croissants, donuts, packaged chips, and other various goods.

Because Frida’s Cravings specializes in baked goods, presentation is an important part of the design. Many pastries are prepared ahead of time to be ready for customers, which means they need to be displayed clearly while still being kept fresh.

This is where the design of the food truck is especially useful.

When the service windows open, the glass display windows located beneath the ordering area showcase the pastries inside the truck. Customers approaching the window can immediately see what is available before placing their order.

The visual presentation makes the food truck easy to approach for passerbys. Instead of reading directly from the menu, guests can simply look through the glass and browse the pastries before choosing what they want.

It’s a small design detail, but it makes a big difference in the customer’s experience.